In support of the Black Lives Matter movement, Prabal Gurung donated 100% of net proceeds from the limited edition re-release of its signature STRONGER IN COLOUR hoodies and t-shirts to the Bail Project, an organization dedicated to the liberation of Black lives from systemic, economic, political, and institutional oppression by combating mass incarceration and pretrial injustices. Prabal Gurung stands in solidarity with, and in support of Black lives everywhere - and all those who are committed to combatting racism and inequality.
Prabal Gurung’s longtime ethos STRONGER IN COLOUR is the dream of a vibrant world of diverse culture and beauty, that turns on an axis of equality and achieves progress through unity. This ideal feels important as ever in the face of not only a global pandemic, but the crisis of humanity that is the systemic racism and structural inequity in the United States of America.
“We had posted, donated, signed petitions, marched in the protests, spoken on panels, and used our platform to share important information and resources – but it didn’t feel like enough. The marginalization of Black communities through oppressive measures such as racist policing and imprisonment, pretrial injustice, police brutality, cuts from state and federal funds, resources being stripped from them, unequal pay, relaxed environmental regulations in their neighborhoods, unfair hiring practices, and more must come to an end. These issues have always been vitally important, but as I feel the energy from the protests, and hear the unified chants for justice all over the world, it feels to me that we are on the precipice of true change. This is not a moment, it is a movement, and we must carry it forward together.” – Prabal Gurung
Prabal Gurung STRONGER IN COLOUR hoodies and t-shirts were available at PrabalGurung.com from June 3rd - June 15th.
Prabal Gurung is a proud partner of the Bail Project. Learn more about the Bail Project here.
