JCPenney introduces iMPOWER by Prabal Gurung

JCPenney introduces iMPOWER by Prabal Gurung

The American retailer partners with celebrated fashion designer Prabal Gurung for a collection of affordable luxury exclusively in stores and online for a limited time only

JCPenney, the shopping destination for America’s diverse, working families, and iconic award-winning fashion designer Prabal Gurung have combined style and quality with iMPOWER by Prabal Gurung for JCPenney, a versatile collection of dresses and jumpsuits for every occasion, available in stores and online this Spring for a limited time only. 

Inspired by the joy of florals and their relentless beauty, iMPOWER by Prabal Gurung celebrates all women and brings affordable luxury to JCPenney with 25 size-inclusive styles, all under $100.

“This collaboration with JCPenney is a joyful tribute to the power and resilience of the female spirit,” said New York-based designer, Prabal Gurung. “This collection is a celebration of diversity, inclusion and optimism and is an ode to the women who have held my hand and helped me grow. To me, beauty is inclusion in every size, every color, and that is the world I live in and the world I wanted to create with this collection.”

Prabal’s clear vision of beauty and mission to embrace an inclusive world aligns with JCPenney’s values and commitment to its diverse customers, ultimately creating the perfect partnership.

“I am so proud of this collaboration with highly celebrated designer, Prabal Gurung, and our ability to make high-quality fashion accessible to all,” said JCPenney Chief Merchandising Officer Michelle Wlazlo. Through this limited-edition collection, we are bringing the beauty of inclusivity to life with vibrant colors and feminine designs. This partnership celebrates women and exemplifies our mission to provide quality and value to our customers.”

iMPOWER by Prabal Gurung adds to JCPenney’s growing portfolio of purpose-driven collections. The campaign for the iMPOWER collection is from JCPenney’s in-house creative agency and was shot by legendary photographer, Norman Jean Roy in New York City and features six powerful business owners, founders, icons and trailblazers including Shalom Harlow, Natalia Bryant, Varsha Thapa, Nyakio Grieco, Cece Meadows and Sara Happ. Additionally, to celebrate Women’s History Month, JCPenney will donate $10,000 to each campaign talent’s designated charity or cause along with Shikshya Foundation Nepal, the foundation that Prabal closely works with. 

“The beauty of a dress is that you can zip yourself into a facet of your personality,” said model and actress Shalom Harlow. “It enhances an expression of who you want to present to the world that day. That’s the power of a beautiful dress.”

iMPOWER Prabal Gurung for JCPenney limited-edition collection launches on and in select JCPenney stores on March 2 at midnight CST.