Atelier Prabal Gurung is rooted in an American approach to couture. For this collection, portraits by Saul Leiter served as inspiration – grand in gesture, while intimate in nature.
The best American design has always prioritized ease, confidence, and functionality. It allows one to inhabit their clothes rather than be overwhelmed by them. That spirit informs Atelier. Even at its most formal, the collection maintains a sense of ease.
There is embellishment, embroidery, and craftsmanship, but they are approached with restraint. There is an intentional simplicity beneath the glamour. A gown may be intricately embroidered, but it should still feel effortless. Luxury, for me, is never about restriction. It is about freedom.
The result is an Atelier collection that celebrates glamour, craftsmanship, and beauty, all for someone assured, sensual, and worldly.